Justice In “To Kill a Mockingbird” by Harper Lee Essay

â€Å"†¦in this country our courts are the great levellers, and in our courts all men are created equal.† Describe and explain how justice and injustice are represented through events and characters in To Kill a Mockingbird. Justice, what is right and fair by all of society’s standards and morals, is represented, along with injustice, through events and characters in To Kill a Mockingbird. â€Å"†¦in this country our courts are the great levellers, and in our courts all men are created equal.† (Atticus, pg227). One type of justice is the legal kind, the kind in our courts, where men are found guilty or innocent. The other is any right or just act. â€Å"The one thing that doesn’t abide by majority rule is a person’s conscience.† (Atticus, pg116). In To Kill a Mockingbird these justices and injustices are represented through Atticus, Tom Robinson, Arthur ‘Boo’ Radley, and through the prejudices of people. In To Kill a Mockingbird Atticus Finch represents the epitome of justice, through his belief in equality. He has a great belief in the legal system, and a belief that it will be fair and equal to all. â€Å"Our courts have their faults, as does any human institution, but in this country our courts are the great levellers, and in our courts all men are created equal. ‘I’m no idealist to believe in the integrity of our courts and in the jury system – that is no ideal to me, it is a living, working reality.† (Atticus, pgs 226-227). Atticus Finch, a lawyer by profession, has a deep rooted belief that the court system will be just and fair, as that is what it stands for. Atticus is also just in that he is not prejudice; he does not think himself above another man based on skin colour. â€Å"‘The handful of people in this town who say that fair play is not marked White Only; the handful of people who say a fair trial is for everyone, not just us; the handful of people with enough humility to think, when they look at a negro, there but for the Lord’s kindness am I.'† (Miss Maudie, pg261). Miss Maudie shared the same beliefs as Atticus, the belief that everyone is equal. Through Atticus there is also an injustice shown, not in how he treats others, but by how he is treated. â€Å"‘Mr Cunningham is basically a good man,’ he [Atticus] said, ‘he just has his blind spots along with the rest of us.’ Jem spoke. ‘Don’t call that a blind spot. He’da killed you last night when he first went there.'†Ã‚  (pg173). Because of his belief that Tom Robinson deserved a fair trial, he was a target for anger, which is an instance of injustice. Atticus shows that treating everyone equally is the right thing to do, and that is justice. On the other hand, Tom Robinson is a perfect example of injustice. He had a good character, and was a kind-hearted person who got accused, and convicted, of rape because of the basis that he was black. He tried to help Mayella Ewell, but was looked down upon because of this. â€Å"‘Yes suh. I felt sorry for her, she seemed to try more’n the rest of ’em -‘ ‘You felt sorry for her, you felt sorry for her?’ Mr Gilmer seemed ready to rise to the ceiling.† (pg218). It was unheard of in the 1930’s white society that this book was set in to have a black man feel sorry for a white woman, and this added to the reason why Tom got convicted. â€Å"‘Given,’ said Atticus. ‘Tom Robinson’s a coloured man, Jem. No jury in this part of the world’s going to say, â€Å"We think you’re guilty, but not very,† on a charge like that. It was either straight acquittal or nothing.'† (pg242). Tom was found guilty on the sole account of him being black. As a result of this conviction, Tom gave up hope and lost all reason to live. â€Å"Atticus leaned against the refrigerator, pushed up his glasses, and rubbed his eyes. ‘We had such a good chance,’ he said. ‘I told him what I thought, but I couldn’t in truth say that we had more than a good chance. I guess Tom was tired of white men’s chances and preferred to take his own.'† (pg260). Tom couldn’t live with being found guilty of a crime he was innocent of solely based on the fact that he was black, so he decided to try escaping, ultimately resulting in his death. That is one of the greatest injustices shown in To Kill a Mockingbird. Prejudice, a main theme of To Kill a Mockingbird, is another representation of injustice in the novel. Racism is the most obvious type of prejudice, and this is shown through the trial and the outcome of it. â€Å"Well, coming out of the court-house that night Miss Gates was – she was goin’ down the steps in front of us, you musta not seen her – she was talking to Miss Stephanie Crawford. I heard her say that it’s time somebody taught ’em a lesson, they were getting way above themselves, an’ the next thing they think they can do is marry us. Jem, how can you hate Hitler so bad an’ then turn around and be ugly about folks right at home – ?† (Scout, pg272). In the 1930’s, being  racist was seen as normal. Atticus, for example, was seen as unusual because he thought that whites weren’t above blacks. â€Å"‘Cry about the simple hell people give other people – without even thinking. Cry about the hell white people give coloured folks, without even stopping to think that they’re people too.'† (Dolphus Raymond, pg222). The prejudice of racism is shown throughout the book, and because of Atticus’ views, Scout begins to see it as unfair and unjust. Another type of prejudice that is briefly touched upon is that of sexual discrimination. â€Å"For one thing, Miss Maudie can’t serve on a jury because she’s a woman.’ ‘You mean women in Alabama can’t – ?’ I was indignant.† (Atticus and Scout, pg244). Like racism, sexual discrimination is seen as common practice. The third type of prejudice is the most basic kind, the kind where one has formed an opinion of something or someone before knowing all the facts, such as what happened with Arthur ‘Boo’ Radley. â€Å"Inside the house lived a malevolent phantom. People said he existed but Jem and I had never seen him. People said he went out at night and when the moon was high, and peeped in windows.† (pg9). Jem and Scout had a preconceived idea of what Arthur was like because of what they had heard from other people, but they had never themselves met, or even seen him. The way in which he was seen was unjust; most people would not have accepted him because of their preconceptions. In the end, however, Scout and Jem realise what kind of person Arthur really is. â€Å"Atticus was right. One time he said you never really know a man until you stand in his shoes and walk around in them. Just standing on the Radley porch was enough.† (pg308). Whether or not Arthur getting away with killing Bob Ewell is justice or not is a debatable one. On one hand, Boo was protecting the children, so it was a right deed. â€Å"‘I never heard tell that’s against the law for a citizen to do his utmost to prevent a crime from being committed, which is exactly what he did,†¦Ã¢â‚¬  (Heck Tate, pg 304). Arthur is also a solitary creature, so if the fact that he killed Bob Ewell came into light, he would be in the limelight. â€Å"To my way of thinkin’, Mr Finch, taking the one man [Arthur] who’s done you and this town a great service an’ dragging him with his shy ways into the limelight – to me, that’s a sin. It’s a sin and I’m not about  to have it on my head. If it were any other man it’d be different. But not this man, Mr Finch.'† (Heck Tate, pg 304). Even Scout seems to understand Heck Tate’s arguments. â€Å"‘Well, it’d be sort of like shootin’ a mockingbird, wouldn’t it?'† (Scout, pg304). On the other hand, Boo did kill a man, and according to the law he committed murder, even if it was in self-defence. â€Å"†¦it’s my duty to tell the town all about it and not hush it up.† (Heck Tate, pg304). In either case, the murder of Bob Ewell, and Arthur Radley being let off for it, is an example of justice, whether it is for the good of justice, or for injustice’s sake. Throughout To Kill a Mockingbird, Atticus, Tom Robinson, his trial and subsequent death, the treatment of Arthur Radley and Bob Ewell’s death, and the prejudice of people, whether it be racial, sexual, or a misconception show the issues of justice, injustice, and how they are represented throughout the novel.

Cyber Games Essay

What is a Cyber Game or Video Games? This is a game in the form of computer software, run on a personal computer or games machine and played by one or more people using a keyboard, mouse, control pad, or joystick. Computer games usually combine sound and graphics and range from traditional games such as chess to fast-moving action games or complex puzzles. Video and computer games, like many popular, entertaining and addicting kid activities, are looked down upon by many parents as time-wasters, and worse, parents think that these games rot the brain. Also, violent video games are readily blamed by the media and some experts as the reason why some youth become violent or commit extreme anti-social behavior. But many scientists and psychologists find that video games actually have many benefits – the main one being making kids smart. Video games may actually teach kids high-level thinking skills that they will need in the future. Here are some of the good effects of the Cyber Games. Cyber Games give your child’s brain a real workout. In many video games, the skills required to win involve abstract and high level thinking. These skills are not even taught at school. Some of the mental skills trained by video games include: †¢Following instruction †¢Problem solving and logic †¢Hand-eye coordination, fine motor and spatial skills †¢Resource management and logistics †¢Multitasking, simultaneous tracking of many shifting variables and managing multiple objectives †¢Quick thinking, making fast analysis and decisions †¢Strategy and anticipation †¢Developing reading and math skills †¢Perseverance †¢Pattern recognition †¢Estimating skills Inductive reasoning and hypothesis testing †¢Memory †¢Reasoned judgments †¢Teamwork and cooperation when played with others. †¢Simulation, real world skill Video games introduce people to computer technology and the online world. You should recognize that we are now living in a high-tech, sophisticated world. Video games make people adapt and be comfortable with the concepts of computing. This is particularly important for girls who typically are not as interested in high technology as much as boys. Video games allow each and everyone to play together and can be a good bonding activity. Some games are attractive to kids as well as adults, and they could be something that they share in common. When a child knows more than you, he can teach you how to play and this allows you to understand a child’s skills and talents. In the contrast of the good effects, here are the bad effects saying that too much video game playing makes a person socially isolated. Also, he may spend less time in other activities such as doing homework, reading, sports, and interacting with the family and friends. Video games do not exercise a person’s imaginative thinking. Using imagination may be important in developing creativity. Some video games teach kids the wrong values. Violent behavior, vengeance and aggression are rewarded. Negotiating and other nonviolent solutions are often not options. Women are often portrayed as weaker characters that are helpless or sexually provocative. Games can confuse reality and fantasy. Academic achievement may be negatively related to over-all time spent playing video games. Video games may also have bad effects on some children’s health, including obesity, video-induced seizures and postural, muscular and skeletal disorders, such as tendonitis, nerve compression, carpal tunnel syndrome. When playing online, a child can pick up bad language and behavior from other people, and may make the child vulnerable to online dangers. A study by the Minneapolis-based National Institute for Media and the Family suggests that video games can be addictive for kids, and that the kids’ addiction to video games increases their depression and anxiety levels. Addicted kids also exhibit social phobias. Not surprisingly, kids addicted to video games see their school performance suffer. I am not saying; stop playing Cyber or Video games because it can harm you and your health rather to limit the amount of time in playing although playing video games can be a learning experience, a variety of entertaining things to learn from, so people will not be addicted to just one thing. Be sure to some read books, play sports, interact with other people, and watch good TV. Everything should be taken in moderation. The Pediatrics recommends that a person should not spend more than one to two hours per day in front of all electronic screens, including TV, DVDs, videos, video games (handheld, console, or computer), and computers (for non-academic use). This means seven to fourteen hours per week total.

Amplitude Modulation (AM) Process Overview

Amplitude Modulation (AM) Process Overview Modulation is the process of modifying the characteristic of one signal in accordance with some characteristic of another signal. In most cases, the information signal, be it voice, video, binary data, or some other information, is normally used to modify a higher-frequency signal known as the carrier. The information signal is usually called the modulating signal, and the higher-frequency signal which is being modulated is called the carrier or modulated wave. The carrier is usually a sine wave, while the information signal can be of any shape, permitting both analog and digital signals to be transmitted. In most cases, the carrier frequency is considerably higher than the highest information frequency to be transmitted. 4.2 Amplitude Modulation (AM) Amplitude modulation is the process of changing the amplitude of a relatively high frequency carrier signal in proportion with the instantaneous value of the modulating signal (information). The carrier frequency remains constant durin g the modulation process but that its amplitude varies in accordance with the modulating signal. An increase in the modulating signal amplitude causes the amplitude of the carrier to increase. Both the positive and negative peaks of the carrier wave vary with the modulating signal. An increase or decrease in the amplitude of the modulating signal causes a corresponding increase or decrease in both the positive and negative peaks of the carrier amplitude. If you interconnect the positive and negative peaks of the carrier waveform with an imaginary line, then you re-create the exact shape of the modulating information signal. This imaginary line on the carrier waveform is known as the envelope, and it is the same as the modulating signal. Amplitude modulation that results in two sidebands and a carrier is often called double sideband amplitude modulation (DSB-AM). In its basic form, amplitude modulation produces a signal with power concentrated at the carrier frequency and in two adja cent sidebands. Each sideband is equal in bandwidth to that of the modulating signal and is a mirror image of the other. Amplitude modulation is inefficient in terms of power usage and much of it is wasted. At least two-thirds of the power is concentrated in the carrier signal, which carries no useful information; the remaining power is split between two identical sidebands, though only one of these is needed since they contain identical information. 4.2.1 Mathematical Representation of AM Suppose we wish to modulate a simple sine wave on a carrier wave. The equation for the carrier wave of frequency fc, taking its phase to be a reference phase of zero, is The equation for the simple sine wave of frequency fm (the signal we wish to broadcast) is Amplitude modulation is performed simply by adding vm(t) to Vc. The amplitude-modulated signal is then The formula for vam(t) above may be written The broadcast signal consists of the carrier wave plus two sinusoidal waves each with a freque ncy slightly different from fc, known as sidebands. For the sinusoidal signals used here, these are at fc + fm and fc − fm. As long as the broadcast (carrier wave) frequencies are sufficiently spaced out so that these side bands do not overlap, stations will not interfere with one another.

Compare the powers of the legislative branch to the powers of the Essay

Compare the powers of the legislative branch to the powers of the executive banch. which has more power today and why - Essay Example Currently, the executive wilds more power to those of legislative based on varied sensitive tasks, which its members normally perform without over consulting. The executive, having the office of the president as the highest embraces a key role US’ constitution and the entire state as a whole. Recently, it has seen an increase in its power attributed to the rise of financial economy which has weakened expansive parts of the liberal state. This has directly or indirectly given the executive additional powers in comparison to the legislative. This can be seen when the Federal Reserve extended about $1.2 trillion allocation to major banks. This was done by the executive exclusively without being passed through the legislative process (Gill & Cutler, 2014). The executive has continued to gunner more power due to support by supranational organisations such as the IMF and WTO (Gill & Cutler, 2014). In the recent years, these organisations have been dealing directly with the executive branch. In the earlier years, these organisations were key players in making and implementation of rules and laws. However, over the years, their influence and power grew influencing the growth of the executive powers. The organisations no longer deal with legislative bodies. This is a major boost to the executive powers (Gill & Cutler, 2014). The executive and its relation to global corporate economy has contributed directly and indirectly to the addition of executive powers. The global corporate economy plays hand in hand with global matters such as terrorism. After the 9/11 event, the legislative branch gave power to the executive after passing of the patriot act (Gill & Cutler, 2014). This act gave federal branches under the executive more power in order to curb any future threats. These federal branches have the power to enact and perform various actions without the approval of the legislative branch of the constitution (Gill & Cutler, 2014). In

Lesson 11 - Course Project 1 Essay Example | Topics and Well Written Essays - 1000 words

Lesson 11 - Course Project 1 - Essay Example Atkins and Granger make liberal use of this budget-making technique when making sales and expense projections. Budgetary slacks alleviate the effects of deviations if they occur. A more shifty use of the technique is to make it easier for managers to achieve targets, especially where sales performance results in bonuses and appraisals (Stevens 1). Budgetary slacks in sales and expenditure projections can adversely affect the staff the projections relate. In the case of Atkins and Granger, altered projections can result in less motivation to achieve more in their areas of responsibility as they can alter the figures to give the impression that they are performing beyond the projections. On another note, if the two staff can alter the financial figures at will, then there is serious risk of the pair falsifying account figures to serve selfish interests (Stevens 1). The Institute of Management Accountants (IMA) requires its members behave ethically, and in ways that are responsible, honest, fair, and objective (IMA 1). IMA categorically opposes the use of confidential information for unethical and illegal motives. Overall, management accountants should cultivate restraint in situations that pose conflicting interests. IMA also requires that management accountants evade activities such as the budgetary slack that may jeopardize efficient execution of some activities. A budgetary slack presents amble opportunities for information asymmetry (Stevens 1). For instance, Granger cannot tell with certainty the actual sales figures because Atkins changes them before handing them over. On credibility, the IMA expects that management accountants disclose all relevant information that may influence the understanding, and use of the information (IMA 2). Modification of sales figures by Atkins adversely affects the ability by Granger to predict closing inventory levels, which is clearly unethical. In addition, Atkins

The case of banjo jones and his blog Essay Example | Topics and Well Written Essays - 1250 words

The case of banjo jones and his blog - Essay Example A second important fact of this case is that the writer of the web blog, Steve Olafson, was a journalist working for the Houston Chronicle. This is important because Mr. Olafson was a very talented writer that brought to the public very great information. He was able to provide powerful insights and opinions which other normal blogs lacked since many webmasters did not have the education and years of experienced Steve possessed. Many politicians, business owners and other publishing houses wanted to know the identity of Bango Jones. A third key fact of the case was that Mr. Olafson was fired by the Houston Chronicle for expressing his opinions on the internet. The newspaper violated Steve’s freedom of speech, which is very ironic since newspapers are in business because of freedom of speech protections. A missing fact in this case is whether the claim that Steve used the blog to constantly attack politicians and institutions such as Dennis restaurant were true. The majority of the material of the website was column writing in which Steve’s prefer topics were stories about neighborhood kids, baseball and other sport coverage (Orlowski, 2002). Another important missing fact is the ultimate consequence of Steve actions. Did he ever serve jail time for his alleged bridge of confidentiality? The answer is no, Steve served jailed time around that time for an unrelated matter concerning protection of a source from the Eastern Post, a decision which was later overturned by the judge (Orlowski, 2002). A third missing fact is if Steve Olafson and the Houston Chronicles became enemies. They did not become enemies. Three years later the new administration at the Houston Chronicles created a corporate web blog and included Steve’s blog as a link within the website claiming that St eve Olafson was a great journalist and reporter (Jossip,

The Future of airlines Essay Example | Topics and Well Written Essays - 2500 words

The Future of airlines - Essay Example The security concerns shown by many passengers and increasing surveillance by the security agencies not only mean scheduling delays but airlines are also facing a general increase in the overall discontent of the customers. What will be the future of airline industry and how it will shape itself into future is a big question for strategists as well as futurologists as the fast changing business environment envisages completely new and revolutionary changes into it. However, before discussing what changes may take place in airline industry as well as well as the individual business practices of different airline firms. This paper will present an analysis regarding the future of airline industry and how it shape into future and what course of action industry will take over the different external as well as internal issues which industry is currently facing. It is being argued that the US airline industry is the victim of its own past success. The industry thrived on intense competition to lower the fare to attract as much passenger traffic possible however due to lack of government support in terms of increasing the overall capacity of the airports and runways, the increasing passenger demands were not adequately met due to which industry started to suffer a sharp decline from its previous position. The event of 9/11 aggravated the situation further by adding other dimensions to the overall air travel and that was of safety. There are many issues which are of concerns for most of the industry experts regarding the future of airline industry including the increasing concerns over customer services, safety of the customers which has become an increasingly important concern, changing technology as well as overall economics of doing the business. Further, due to safety concerns, the demand for the private jets especially light jets is increasing. The use of lightweight jets are predicted to be used air taxies to cover short distances at relatively low costs and more accuracy without loss of time. Apart from above factors, globalization, shifting of economic activity to countries such as China, Brazil, Russia etc, current credit crunch in most of the developed countries, ageing population with lesser requirements of air travel, corporate social responsibility as well as ethical consumerism are all the different factors which are said to be contributing towards defining the future shape of airline industry. The above graph1 suggests that the recent activity in airline industry is decreasing with the passage of time. Not only passenger traffic is consistently decreasing but the freight is decreasing too due to high oil prices. It is also because of this reason that most of the airlines have started charging baggage surcharge as well as reduced the amount of meals served in order to remain competitive in the face of reduced passenger and freight traffic. The above scenarios suggest that different factors which have been mentioned above are already taking their toll over the progress and growth of the industry. Corporate and Social Responsibility Corporate social responsibility is not a new concept and its relevance to the airline industry is as long as the concept itself. What is important however is the fact that corporate and social

Managing Information Technology Essay Example | Topics and Well Written Essays - 250 words - 11

Managing Information Technology - Essay Example The sequential access files could either be in the form of line sequential organization or indexed sequential organization (Brown, DeHayes, Hoffer, Martin, Perkins, 2009). What is most important is how the records are accessed. If these are accessed in the form of the sequential format, the sequence is maintained nonetheless but if this is done through a direct approach, there is no fixed mechanism behind the same. The direct access files are the ones which come about in a random fashion and are easily understood within the search mechanisms. It is easy for the files to be found on the record because there is no order to this system which has been employed. Hence it becomes easier to access files in this fashion nonetheless. In the end, it is correct to state that both sequential access files and direct access files are significant towards the file organization

Any potential benefits and negative impacts of adopting the IFRSs for Coursework

Any potential benefits and negative impacts of adopting the IFRSs for the country; - Coursework Example The IFRS adoption move was encouraged by the 1995 European Commission’s report considerations (Accounting Harmonization: New strategy with regard to global harmonization), however, it resulted from some more far reaching program for corporate reforming that was introduced by the government of Common Wealth under sponsorship of CLERP (The Cooperate law Sponsorship Program). The major aim for adopting the standards for Australia was to enhance information quality on corporate performance. This paper looks at the benefits resulting from the adoption of the standards as well as any challenges, negative impacts or limitations that the country has faced in the implementation as well as maintenance of the International Financial Reporting Standards in Australia. Consistency- change IFRS will provide many bonuses to Australian companies. Among the most beneficial areas for adopting IFRS is uniformity. Consistency happens to be the major reason why most companies as well as nations are currently adopting IFRS. In simple words, Australia’s adoption of IFRS provide the companies within the country internal uniformity, something, which reduces cost of reporting (Anna, 2013). As the key aim for IFRS is uniformity, it places every person within a similar level globally as far as preparing financial standards is concerned. For Australia, this will enable firms to display financials at some similar levels as their international competitors. Better Capital Markets- through the adoption of IGRS, Australian companies are place within the international market place. His helps in the promotion for new trade as well as well as assessing capital markets. Companies within the country will have a chance of being recognized to be an international player within the capital market (CYNTHIA, 2009). Improved international communication- adoption of IFRS by Australia will ensure reliable financial reporting. As a result, Australian large companies will be apply

Home School vs. Public School Term Paper Example | Topics and Well Written Essays - 1000 words

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Labor Laws Essay Example for Free

Labor Laws Essay Short title, extent, commencement Definitions CHAPTER II Apprentices and their Training 3. Qualifications for being engaged as an apprentice 3-A. Reservation of training places for the Scheduled Castes and the Scheduled Tribes in designated trades. 4. Contract of apprenticeship 5. Novation of contract of apprenticeship 6. Period of apprenticeship training 7. Termination of apprenticeship contract 8. Number of apprentices for a designated trade 9. Practical and basic training of apprentices 10. Related instruction of apprentices 11. Obligations of employers 1. The Act came into force on March 1, 1962 vide GSR 246, dated Feb. 12,1962 2. Published in Gazette of India, Pt. II, S. 1, dated December 30,1964. 3. Published in Gazette of India, Pt. II, S. 1, dated May 24, 1968 and came into force on August 15,1968. 4. Act 27 of 1973 came into force w. e. f. December 1, 1974 vide GSR 1293, dated November 1974 5. Act 41 of 1986 came into force w. e. f. December 16,1987 vide GSR 974(E), dated December 10, 1987 6. Act 4 of 1997 came into force w. e. f. January 8, 1997. 12. Obligations of apprentices 13. Payment to apprentices 14. Health, safety and welfare of apprentices. 15. Hours of work, overtime, leave and holidays 16. Employers liability for compensation for injury 17. Conduct and discipline 18. Apprentices are trainees and not workers 19. Records and returns 20. Settlement of disputes 21. Holding of test and grant of certificate and conclusion of training 22. Offer and acceptance of employment CHAPTER III AUTHORITIES 23. Authorities 24. Constitution of Councils 25. Vacancies not to invalidate acts and proceedings 26. Apprenticeship Advisers 27. Deputy and Assistant Apprenticeship 28. Apprenticeship Advisers to be public servants 29. Powers of entry, inspection, etc. 30. Offences and penalties 31. Penalty where not specific penalty is provided 32. Offences by companies 33. Cognizance of offences 34. Delegation of powers 35. Construction of references 36. Protection of action taken in good faith 37. Power to make rule 38 (Repealed) THE SCHEDULE An Act to provide for the regulation and control of training of apprentices and for 7 [* * *] matters connected therewith. Be it enacted by Parliament in the Twelfth Year of the Republic of India as follows: Prefatory Note – The Act was introduced in the form of a bill on August 19,1961. For Statement of Objects and Reasons, see Gazette of India, Extra. , Part II, Section 2, dated August 19,1961. ________________________________________ 7. Omitted by Act 27 of 1973. CHAPTER I PRELIMINARY 1. Short title, extent, commencement and application – (1) (2) (3) (4) 2. This Act may be called the Apprentices Act, 1961. It extends to the whole of India. [* * *]8 It shall come into force on such date as the Central Government may, by notification in the Official Gazette, appoint; and different dates may be appointed for different States. The provisions of this Act shall not apply to – (a) any area or to any industry in any area unless the Central Government by notification in the Official Gazette specifies that area or industry as an area or industry to which the said provisions shall apply with effect from such date as may be mentioned in the notification: 9 (b) [ * * *] 10 (c) [any such special apprenticeship scheme for imparting training to apprentices as any be notified by the Central Government in the Official Gazette]. Definition In this Act, unless the context otherwise requires,11 [(a) All  India Council means the All India Council of Technical Education established by the resolution of the Government of India in the former Ministry of Education No. F. 16-10/44-E-III, dated the 30th November, 1945;)] 12 [(aa)]apprentice means a person who is undergoing apprenticeship training 13[* * *] in pursuance of a contract of apprenticeship; ____________________________________________ 8. Omitted by Act 25 of 1968. 9. Omitted by Act 27 of 1973. 10. Subs. by Act 27 of 1973. 11. The original clause (a) renumbered as clause (aa) and a clause (a) inserted by Act 27 of 1973. 12. The original clause (a) renumbered as clause (aa) and a clause (a) inserted by Act 27 of 1973. 13. Omitted by Act 27 of 1973 14 [(aaa)apprenticeship training means a course of training in any industry or establishment undergone in pursuance of a contract of apprenticeship and under prescribed terms and conditions which may be different for different categories of apprentices;] (b) Apprenticeship Adviser† means the Central Apprenticeship Adviser appointed under sub-section (1) of Section 26 or the State. Apprenticeship Adviser appointed under sub-section (2) of that section; (c) Apprenticeship Council means the Central Apprenticeship Council or the State Apprenticeship Council established under sub-section (1) of Section 24; (d) appropriate Government means (1) in relation to (a) the Central Apprenticeship Council, or 15 [(aa) the Regional Boards, or (aaa) the practical training of graduate or technician apprentices or of technician (vocational) apprentices, or;] (b) any establishment of any railway, major port, mine or oilfield, or (c)  any establishment owned, controlled or managed by (i). The Central Government or a department of Central Government, (ii) a company in which not less than fifty-one per cent of the share capital is held by the Central Government on partly by that Government and partly by one or more State Governments, (iii) a corporation (including a co-operative society) established by or under a Central Act which is owned, controlled or managed by the Central Government; (2) in relation to (a) a State Apprenticeship Council, or (b) any establishment other than an establishment specified in  sub-clause (1) of this clause, the State Government; 16 [(dd). Board or State Council of Technical Education means the Board or State Council of Technical Education established by the State Government;] (e) designated trade 17[means any trade or occupation or any subject field in engineering or technology [or any vocational course]18 which the Central Government, after consultation with the Central Apprenticeship Council, may, by notification in the Official Gazette, specify as a designated trade for the purposes of this Act; __________________________________________ 14. Ins. by Act 27 of 1973. 15. Ins. by Act 27 of 1973 and subs. by Act 41 of 1986, S. 2(w. e. f. 16-12-1987) 16. Ins. by Act 27 of 1973. 17. Subs. by Act 27 of 1973. 18. Ins. by Act 41 of 1986, S. 2 (w. e. f. 16-12-1987). (f) (g) (h) (i) 20 [(j) (k) (l) employer means any person who employs one or more other persons to do any work in an establishment for remuneration and includes any person entrusted with the supervision and control of employees in such establishment; establishment includes any place where any industry is carried on; 19[and where an establishment consists of different departments or have branches, whether situated in the same place or at different places, all such departments or branches shall be treated as part of the establishments]; â€Å"establishment in private sector† means an establishment which is not an establishment in public sector; establishment in private sector means an establishment which is not led or managed by (1) the Government or a department of the Government; (2) A Government company as defined in Section 617 of the  Companies Act, 1956 (1 of 1956); (3) a corporation (including a co-operative society) established by or under a Central, Provincial or State Act, which is owned, controlled or managed by the Government; (4) a local authority; graduate or technician apprentice means an apprentice who holds, or is undergoing training in order that he may hold a degree or diploma in engineering or technology or equivalent qualification granted by any institution recognised by the Government and undergoes apprenticeship training in any such subject field in engineering or technology as may be prescribed; industry means any industry or business in which any trade, occupation or subject field in engineering or technology [or any vocational course]21 may be specified as a designated trade;] National Council means the National Council for Training in Vocational Trades established by the resolution of the Government of India in the Ministry of Labour (Directorate General of Resettlement and Employment ) No. TR/E. P. 24/56, dated the 21st August 1956 22[ and re-named as the National Council for Vocational Training by the resolution of the Government of India in the Ministry of Labour (Directorate  General of Employment and Training) No. DGET/12/21/80-TC, dated the 30th September, 1981;] _________________________________________ 19. Ins. by Act 4 of 1997 20. Subs. by Act 27 of 1973. 21. Ins. by Act 41 of 1986, S. 2 (w. e. f. 16-12-1987) 22. Ins. by Act 41 of 1986, S. 2 (w. e. f. 16-12-1987) (m) 23 prescribed means prescribed by the rules made under this Act; [(mm)Regional Board means any board of Apprenticeship Training registered under the Societies Registration Act, 1860 (21 of 1860), at Bombay, Calcutta, Madras or Kanpur;] (n) State includes a Union Territory; (o) State Council means a State Council for Training in Vocational Trades established by the State Government; (p) State Government in relation to a Union Territory, means the Administrator thereof; 24 [(pp) Technician (vocational) apprentice means an apprentice who holds or is undergoing training in order that he may hold a certificate in vocational course involving two years of study after the completion of the secondary stage of school education recognised by the All-India Council and undergoes apprenticeship training in such subject field in any vocational course as may be prescribed; ] 25 [(q) trade apprentice means an apprentice who undergoes apprenticeship training in any such trade or occupation as may be prescribed;] 26 [(r) â€Å"worker† means any persons who is employed for wages in any kind of work and who gets his wages directly from the employer but shall not include an apprentice referred to in clause(aa). ] ________________________________________ 23. Ins. by Act 27 of 1973. 24. Ins. by Act 41 of 1986, S. 2 (w. e. f. 16-12-1987) 25. Ins. by Act 27 of 1973. 26. Ins. by Act 4 of 1997. CHAPTER II APPRENTICES AND THEIR TRAINING 3. Qualifications for being engaged as an apprentice A person shall not be qualified for being engaged as an apprentice to undergo apprenticeship training in any designated trade, unless he(a) is not less than fourteen years of age, and (b) satisfies such standards of education and physical fitness as may be prescribed: Provided that different standards may be prescribed in relation to apprenticeship training in different designated trades 27[and for different categories of apprentices]. 28 [3-A. Reservation of training places for the Scheduled Castes and the Scheduled Tribes in designated trades – (1). (2) in every designated trade, training places shall be reserved by the employer for the Scheduled Castes and the Scheduled Tribes 29[ and where there is more than one designated trade in an establishment, such training places shall be reserved also on the basis of the total number of apprentices in all the designated trades in such establishment ]. the number of training places to be reserved for the Scheduled Castes and the Scheduled Tribes under sub-section (1) shall be such as may be prescribed, having regard to the population of the Scheduled Castes and the Scheduled Tribes in the State concerned. Explanation- In this section, the expressions Scheduled Castes and Scheduled Tribes shall have the meanings as in clauses (24) and (25) of Article 366 of the Constitution]. 30 [4. Contract of apprenticeship (1) No person shall be engaged as an apprentice to undergo apprenticeship training in a designated trade unless such person or, if he is minor, his guardian has entered into a contract of apprenticeship with the employer. (2) The apprenticeship training shall be deemed to have commenced on the date on which the contract of apprenticeship has been entered into under sub-section (1). _________________________________________ 27. Ins. by Act 27 of 1973. 28. Ins. by Act 27 0f 1973. 29. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987) 30. Subs. by Act 27 of 1973. (3) Every contract of apprenticeship may contain such terms and conditions as may be agreed to by the parties to the contract: Provided that no such term or condition shall be inconsistent with any provision of this Act or any rule made thereunder. (4) (5) (6) 5. Every contract of apprenticeship entered into under sub-section (1) shall be sent by the employer within such period as may be prescribed to the Apprenticeship Adviser for registration. The Apprenticeship Adviser shall not register a contract of apprenticeship unless he is satisfied that the person described as an apprentice in the contract is qualified under this Act for being engaged as an apprentice to  undergo apprenticeship training in the designated trade specified in the contract. Where the Central Government, after consulting the Central Apprenticeship Council, makes any rule varying the terms and conditions of apprenticeship training of any category of apprentices undergoing such training, then, the terms and conditions of every contract of apprenticeship relating to that category of apprentices and subsisting immediately before the making of such rule shall be deemed to have been modified accordingly. ] Novation of contracts of apprenticeship Where an employer with whom a contract of apprenticeship has been entered into, is for any reason unable to fulfil his obligations under the contract and with the approval of the Apprenticeship Adviser it is agreed between the employer, the apprentice or his guardian and any other employer that the apprentice shall be engaged as apprentice under the other employer for the un-expired portion of the period of apprenticeship training, the agreement, on registration with the Apprenticeship. Adviser, shall be deemed to be the contract of apprenticeship between the apprentice or his guardian and other employer, and on and from the date of such registration, the contract of apprenticeship with the first employer shall terminate and no obligation under the contract shall be enforceable at the instance of any party to the contract against the other party thereto. 6. Period of apprenticeship training The period of apprenticeship training, which shall be specified in the contract of apprenticeship, shall be as follows(a) In the case of 31[trade apprentices] who, having undergone institutional training in a school or other institution recognised by the National Council, have passed the trade tests 32[or examinations] conducted by 33 [that Council or by an institution recognised by that Council], the period of apprenticeship training shall be such as may be determined by that Council; _______________________________________ 31. Subs. by Act 27 of 1973. 32. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987) 33. Subs. by Act 27 of 1973. 34. [(aa) in case of trade apprentices who, having undergone institutional training in a school or other institution affiliated to or recognised by a Board or State Council of Technical Education or any other authority which the Central Government may, by notification in the official gazette specify in this behalf, have passed the trade tests 35[ or examinations] conducted by that Board or State Council or authority, the period of apprenticeship training shall be such as may be prescribed;] (b) in the case of other 36[trade apprentices], the period of apprenticeship training shall be such as may be prescribed; 37 [(c) in the case of graduate or technician apprentices, [technician (vocational) apprentices]38 and the period of apprenticeship training shall be such as may be prescribed. ] 7. Termination of apprenticeship contract (1) The contract of apprenticeship shall terminate on the expiry of the period of apprenticeship training. (2) Either party to a contract of apprenticeship may make an application to the Apprenticeship Adviser for the termination of the contract, and when such application is made, shall send by post a copy thereto to the other party to the contract. (3) After considering the contents of the application and the objections, if any, filed by the other party, the Apprenticeship Adviser may, by order in writing, terminate the contract, if he is satisfied that the parties to the contract or any of them have or has failed to carry out the terms and conditions of the contract and it is desirable in the interests of the parties or any of them to terminate the same: 39. [(4) Notwithstanding anything contained in any other provision of this Act, where a contract of apprenticeship has been terminated by the Apprenticeship Adviser before the expiry of the period of apprenticeship training and a new contract of apprenticeship is being entered into with a employer, the Apprenticeship Adviser may, if he satisfied that the contract of apprenticeship with the previous employer could not be completed because of any lapse on the part of the previous employer, permit the period of apprenticeship training already undergone by the apprentice with his previous employer to be included in the period of apprenticeship training to be undertaken with the new employer. ] ____________________________________________ 34. Ins. by Act 27 of 1973. 35. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987) 36. Subs. by Act 27 of 1973. 37. Ins. by Act 27 of 1973. 38. Ins. by Act 41 of 1986. 39. Ins. by Act 4 of 1997. (a) (b) 8. Provided that where a contract is terminatedfor failure on the part of the employer to carry out the terms and conditions of the contract, the employer shall pay to the apprentice such compensation as may prescribed; for such failure on the part of the apprentice, the apprentice or his guardian shall refund to the employer as cost of training such amount as may be determined by the Apprenticeship Adviser. Number of apprentices for a designated trade 40 [(1) the Central Government shall, after consulting the Central Apprenticeship Council, by order notified in the Official Gazette, determine for each designated trade the ratio or trade apprentices to workers other than unskilled workers in that trade: Provided that nothing contained in this sub-section shall be deemed to prevent any employer from engaging a number of trade apprentices in excess of the ratio determined under this sub-section. (2) 3) in determining the ratio under sub-section (1), the Central Government shall have regard to the facilities available for apprenticeship training under this Act in the designated trade concerned as well as to the facilities that may have to be made available by an employer for the training of graduate or technician apprentices [technician (vocational) apprentices]41, if any, in pursuance of any notice issued to him under sub-section (3-A) by the Central Apprenticeship Adviser or such other person as is referred to in that sub-section. the Apprenticeship Adviser may, by notice in writing, require an employer to engage such number of trade apprentices within the ratio determined by the Central Government for any designated trade in his establishment, to undergo apprenticeship training in that trade and the employer shall comply with such requisition: Provided, that in making any requisition under this sub-section, the Apprenticeship Adviser shall have regard to the facilities actually available in the establishment concerned. _______________________________________________________ 40. 41. Sub-Sections (1), (2), (3) and (3-A), subs. by Act 27 of 1973 Ins. by Act 41 of 1986 (w. e. f. 16-12-1987). 42 [Provided further that the Apprenticeship Adviser may, on  a representation made to him by an employer and keeping in view the more realistic employment potential, training facilities and other relevant factors, permit him to engage such a number of apprentices for a designated trade as is lesser than a number arrived at by the ratio for that trade, not being lesser than twenty per cent of the number so arrived at, subject to the condition that the employer shall engage apprentices in other trades in excess in number equivalent to such shortfall. ] (3-A) the Central Apprenticeship Adviser or any other person not below the rank of an Assistant Apprenticeship Adviser authorised by the Central Apprenticeship Adviser in writing in this behalf shall, having regard to(i) the number of managerial persons (including technical and supervisory persons) employed in a designated trade; (ii) the number of management trainees engaged in the establishment; (iii) The totality of the training facilities available in a designated trade; and (iv)  such other factors as he may consider fit in the circumstances of the case, by notice in writing, require an employer to impart training to such number of graduate or technician apprentices [technician (vocational) apprentices]43, in such trade in his establishment as may be specified in such notice and the employer shall comply with such requisition. Explanation – In this sub-section the expression â€Å"management trainee† means a person who is engaged by an employer for undergoing a course of training in the establishment of the employer ( not being apprenticeship training under this Act) subject to the condition that on successful completion of such training, such person shall be employed by the employer on a regular basis. ] (4) Several employers may join together for the purpose of providing practical training to the apprentices under them by moving them between their respective establishments. (5) Where, having regard to the public interest, a number of apprentices in excess of the ratio determined by the Central Government 44[ or in excess of the number specified in a notice issued under sub-section (3-A)] should, in the opinion of the appropriate Government be trained, the appropriate Government may require employers to train the additional number of apprentices. (6) Every employer to whom such requisition as aforesaid is made, shall comply with the requisition if the Government concerned makes available such additional facilities and such additional financial assistance as are considered necessary by the Apprenticeship Adviser for the training of the additional number of apprentices. __________________________________________ 42. Ins. by Act 4 of 1997. 43. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987) 44. Ins. by Act 27 of 1973. (7) 9. Any employer not satisfied with the decision of the Apprenticeship Adviser under sub-section (6), may make a reference to the Central Apprenticeship Council and such reference shall be decided by a Committee thereof appointed by that Council for the purpose and the decision of that Committee shall be final. Practical and basic training of apprentices(1) Every employer shall make suitable arrangements in his workshop for imparting a course of practical training to every apprentice engaged by him in accordance with the programme approved by the Apprenticeship Adviser. 45. [(2) The Central Apprenticeship Adviser or any other person not below the rank of an Assistant Apprenticeship Adviser authorised by the State Apprenticeship Adviser in writing in this behalf] shall be given all reasonable facilities for access to each such apprentice with a view to test his work and to ensure that the practical training is being imparted in accordance with the approved programme: Provided that 46[the State Apprenticeship Adviser or any other person not below the rank of an Apprenticeship Adviser authorised by the State Apprenticeship Adviser in writing in this behalf] shall also be given such facilities in respect of apprentices undergoing training in establishments in relation to which the appropriate Government is the State Government. 47. [(3) Such of the trade apprentices as have got undergone institutional training in a school or other institution recognised by the National Council or any other institution affiliated to or recognised by a Board or State Council of Technical Education or any other authority which the Central Government may, by notification in the Official Gazette, specify in this behalf, shall, before admission in the workshop for practical training, undergo a course of basic training. ] (3) Where an employer employs in his establishment five hundred or more workers, the basic training shall be imparted to 48[the trade apprentices] either in separate parts of the workshop building or in a separate building which shall be set up by the employer himself, but the appropriate Government may grant loans to the employer on easy terms and repayable by easy installments to meet the cost of the land, construction and equipment for such separate building. __________________________________________ 45. Subs. by Act 27 of 1973. 46. Subs. by Act 27 of 1973. 47. Subs. by Act 27 of 1973. 48. Ins. by Act 27 of 1973. 49. [(4-A)Notwithstanding anything contained in sub-section (4), if the number of apprentices to be trained at any time in any establishment in which five hundred or more workers are employed, is less than twelve the employer in relation to such establishment may depute all or any of such apprentices to any Basic Training Centre or Industrial Training Institute for basic training in any designated trade, in either case, run by the Government. (4-B). Where an employer deputes any apprentice under sub-section (4-A), such employer shall pay to the Government the expenses incurred by the Government on such training, at such rate as may be specified by the Central Government . ] (5) Where an employer employs in his establishment less than five hundred workers, the basic training shall be imparted to 50[the trade apprentices] in training institutes set by the Government. (6). In any such training institute, which shall be located within the premises of the most suitable establishment in the locality or at any other convenient place 51[ the trade apprentices]engaged by two or more employers may be imparted basic training. 52 (7) [In case of an apprentice other than a graduate or technician apprentice, [technician (vocational) apprentice]53 the syllabus of], and the equipment to be utilised for, practical training including basic training shall be such as may be approved by the Central Government in consultation with the Central Apprenticeship Council. 54 (7-A) In case of graduate or technician apprentices [technician (vocational) apprentices]55 the programme of apprenticeship training and the  facilities required for such training in any subject field in engineering or technology [or vocational course]56 shall be such as may be approved by the Central Government in consultation with the Central Apprenticeship Council. ] (8) (a) Recurring costs (including the cost of stipends) incurred by an employer in connection with 57[basic training]. 58, imparted to trade apprentices other than those referred to in clauses (a) and (aa) ] of Section 6 shall be borne(i) If such employer employs 59[two hundred and fifty] workers or more, by the employer; (ii) If such employer employs less than 60[two hundred and fifty] workers, by the employer and the Government in equal shares up to such limit as may be laid down by the Central Government and beyond that limit, by the employer alone; and _______________________________________ 49. Ins. by Act 27 of 1973. 50. Subs. by Act 27 of 1973. 51. Subs. by Act 27 of 1973. 52. Subs. by Act 27 of 1973. 53. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987). 54. Ins. by Act 27 of 1973. 55. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987) 56. Ins. by Act 41 of 1986 ( w. e. f. 16-12-1987) 57. Subs. by Act 27 of 1973. 58. Subs. by Act 4 of 1997. 59. Subs. by Act 4 of 1997. 60. Subs. by Act 4 of 1997. (b) recurring costs (including the cost of stipends), if any, incurred by an employer in connection with 61[practical training, including basic training, imparted to trade apprentices referred to in clauses (a) and (aa)] of Section 6 shall, in every case, be borne by the employer. 62. [(c) recurring costs (excluding the cost of stipends) incurred by an employer in connection with the practical training imparted to graduate or technician apprentices [technician (vocational) apprentices]63 shall be borne by the employer and the cost of stipends shall be borne by the Central Government and the employer in equal shares up to such limit as may be laid down by the Central Government and beyond that limit, by the employer alone. ] 10. Related instruction of apprentices(1) 64 [A trade apprentice] who is undergoing practical training in an establishment shall, during the period of practical training, be given a course of related instruction ( which shall be appropriate to the trade) approved by the Central Government in consultation with the Central Apprenticeship Council, with a view to giving 65[the trade apprentice] such theoretical knowledge as he needs in order to become fully qualified as a skilled craftsman. (2) Related instruction shall be imparted at the cost of the appropriate Government but the employer shall, when so required, afford all facilities for imparting such instruction. (3) Any time spend by 66[a trade apprentice] in attending classes on related instruction shall be treated as part of his paid period of work. 67 [(4). In case of trade apprentices who, after having undergone a course of institutional training, have passed the trade tests conducted by the National Council or have passed the trade tests and examinations conducted by a Board or State Council of Technical Education or any other authority which the Central Government may, by notification in the Official Gazette, specify in this behalf, the related instruction may be given on such reduced or modified scale as may be prescribed. (5). Where any person has, during his course in technical institution, become a graduate or technician apprentice, 68[technician (vocational) apprentice] and during his apprenticeship training he has to receive related instruction, then, the employer shall release such person from practical training to receive the related instruction in such institution, for such period as may be specified by the Central Apprenticeship Adviser or by any other person not below the rank of an Assistant Apprenticeship Adviser authorised by the Central Apprenticeship Adviser in writing in this behalf. ] _________________________________________ 61. Sub. by Act 27 of 1973. 62. Ins. by Act 27 of 1973. 63. Ins. by Act 41 of 1986 ( w. e. f. 16-12-1987) 64. Subs. by Act 27 of 1973. 65. Subs. by Act 27 of 1973. 66. Subs. by Act 27 of 1973. 67. Ins. by Act 27 of 1973. 68. Ins. by Act 41 of 1986 (w. e. f. 16-12-1987). 11. Obligation of employers Without prejudice to the other provisions of this Act, every employer shall have the following obligations in relation to an apprentice, namely(a) to provide the apprentice with the training in his trade in accordance with the provisions of this Act, and the rules made thereunder; (b)  if the employer is not himself qualified in the trade, to ensure that a person 69[who possesses the prescribed qualifications] is placed in charge of the training of the apprentice; [ * * *]70 71 [(bb) to provide adequate instructional staff, possessing such qualifications as may be prescribed, for imparting practical and theoretical training and facilities for trade test of apprentices; and ] (c) to carry out his obligations under the contract of apprenticeship. 12. Obligations of apprentices72 74 [(1) 73 [Every trade apprentice] undergoing apprenticeship training shall have the following obligations, namely:(a) to learn his trade conscientiously and diligently and endeavour to qualify himself as a skilled craftsman before the expiry of the period of training; (b)  to attend practical and instructional classes regularly; (c) to carry out all lawful orders of his employer and superiors in the establishments; and (d) to carry out his obligations under the contract of apprenticeship. [(2) Every graduate or technician apprentice [technician (vocational) apprentice]75 undergoing apprenticeship training shall have the following obligations namely:(a) to learn his subject field in engineering or technology [or vocational course]76 conscientiously and diligently at his place of training; (b) to attend the practical and instructional classes regularly; (c) to carry out all lawful orders of his employers and superiors in the establis.

The Origin of Theatre Essay Example for Free

The Origin of Theatre Essay â€Å"It is unlikely that anyone will ever know just how theatre emerged† (Grose Kenworthy, 1985: 3). Though there is little certain evidence, strong indications, scattered throughout our history, point to theatre finding its origins in the ancient rituals of shamanism. One might argue that theatre finds its origins quite clearly in ancient Greek theatre seeing as they have many written and still surviving plays and strong standing theatres, but George Freedley (1941) would argue otherwise. The oldest records of plays, stage directions and possibly even scripts are found not in ancient Greece but in Egypt, and they date back till as early as 4000 B. C. in examples of drama such as the Pyramid Texts (Freedley, 1941: 2). We can even directly link Egyptian and Greek performance by noting that a historian of the theatre, Herodotus, recorded â€Å"the religious festivals and the origin of the worship of Dionysos(sic) which was later to be transferred to the dramatic festivals in Greece† (Freedley, 1941: 1). This suggests that theatre as we know it actually finds its roots in ancient Egyptian festivals and dramas preformed in celebration of the gods. A common element seen in both Egyptian and Greek culture, be it on stage or not, is the ritualistic nature of their performances. This fact suggests that the origin of their version of performance and theatre is found in ritual and its significant role in society. â€Å" the earliest information about the presence of such drama comes from the countries of the Eastern Mediterranean, most notably Egypt† (Grose Kenworthy, 1985: 6). As the quote suggests, ritual as a means of drama is found all over the world, but clearly not in the same form as ancient Greek and Egyptian theatre. Therefore, one must look for other examples of ritualistic practises and performance in the world that predate even these ancient cultures. Left is but one known possible source from which theatre may have evolved; shamanism. To add, there are many similarities between recorded and modern theatre, and shamanistic ritual and the belief itself. Firstly, the definition of  Shamanism is: Shamanism can be defined as a family of traditions whose practitioners focus on voluntarily entering altered states of consciousness in which they experience themselves or their spirit(s), travelling to other realms at will, and interacting with other entities in order to serve their community (Walsh, 1990: 15). Further more, it is also important to note that shamanism is not a religion which adheres to specific rules of practise, it is rather a method used to interact with the spirit world (Harner, cited in Walsh, 1982: 12). For this reason we can at least theorise that shamanism and its traits, however few in common, may be the inspiration for later religious and/or non-religious beliefs and customs involving forms of theatre and performance. Greek theatre for example shares many similar traits with shamanism as seen in the following quote: In all three types of drama, tragedy, satyr plays and comedy, the actors were heavily disguised, much more than in the modern theatre. This was due not only to the fact that the female roles were played by men, but ultimately had its roots in religion. A complete disguise was the external sign that the actor had given up his own identity in honour of the god, in order to let another being speak and act through him. Dionysus, for whom the dramas were preformed, was the god of ecstasy. The word á ¼â€ÃŽ ºÃÆ'Ï„Î ±ÃÆ'ÃŽ ¹Ãâ€š means ‘standing outside oneself’; in other words the renunciation of individuality. An important medium for this in all three drama types was the mask. Simon, 1972: 10) When compared to shamanism we see that, as in ancient Greek theatre, the use of attire other than the common dress of the shaman was thought to be essential in the rituals they preformed. Whether the ritualistic costume is extreme clothing or even ritualistic nudity (as in the case of the Eskimo shamans), the important point is that whilst a shaman is wearing his everyday clothing, the experience will not take p lace (Eliade, 1964: 146). We also see that the trance-like state achieved allows for the shaman/performer to channel spirits so that they may communicate and act through him, however this does not necessarily mean that the subject is ‘possessed’. Although shamans are thought to be capable of allowing and inducing the possession of their bodies by spirits, their dealings with spirits primarily involve them ‘wielding’ the spirits with which they are dealing (Eliade, 1964: 15). Lastly, the ancient Greek dramas were performed in honour of the god Dionysus, the god of ecstasy. This is important to note as shamanistic practises are defined by the ecstatic experience a shaman induces as he engages in a trance through which his soul ‘journeys’ and leaves his body so that he may communicate with the spirits (Eliade, 1964: 15). In relation to modern theatre, shamans are known to have undergone not dissimilar training from modern day actors and performers in order to acquire many of the same abilities which are commonly used in theatrical performance. In order to induce the altered state desired shamans have been known to use techniques such as singing, dancing, and drumming (Walsh, 1990: 142). Shamans have even been described as â€Å"singers, magicians, actors and ventriloquists† (Thurn, cited in Narby Huxley, 2001: 43). Though the training a shaman endures is much more demanding and can even be physically damaging, such as when using techniques like self-induced vomiting, feigning nervous fits, and fainting (Levi-Strauss, cited in Walsh, 1972: 102-103), there is still a clear similarity in the level of discipline required of shamans and modern day performers to master their craft. The act of transformation, the ritualistic dress, the rigorous training, and the natural skill required to become a shaman are all traits which we today link to theatre and what is required of its performers, providing a strong indication that shamanism is indeed where it all started. Trying to search further back than this leaves one with little more to work with than what one might all ‘educated guesses’ as to what may have sparked its creation. A popular theory is that theatrical actions were the means by which we communicated before language had sufficiently developed as to convey detailed messages to one-another. As language became a human tool, early nomadic societies were still concerned with the needs of survival. Theatrical elements entered into the conveying of these needs among members of the group itself (Grose Kenworthy, 1985: 4). This theory can of course not be tested or proven, but nor can it be isproven, and therefore it holds weight relative to the view point of the researcher. The origins of theatre are hard to trace, as the pieces evidence to suggest where it truly came from are few and far between. However, based on accounts which have survived through history such as those mentioned above, and the clear similarities between Shamanism, shamanistic ritual and the theatre throughout history, it becomes clear that Shamanism is the most likely origin of theatre as we know it today.

Effect of Temperature and Cu2+ on Abscorbic Acid Stability

Effect of Temperature and Cu2+ on Abscorbic Acid Stability Effects of Temperature, pH and Cu2+ on Abscorbic Acid Stability NAME: Sophia Chai Lai Jin Objectives: To perform a selected redox titrimetric procedure. To measure the stability of ascorbic acid under various conditions. Introduction L-ascorbic acid as known as Vitamin C is an essential nutrient for humans. L-ascorbic acid is one of the most potent compounds acting as an antioxidant in biological systems by scavenging active oxygen species and free radicals. L-ascorbic acid is a well-known water-soluble antioxidant that has a whitening effect and serves as a cofactor of prolinehydroxylase to promote synthesis of collagen. Low intakes cause a nutrient deficiency disease known as scurvy. Scurvy causes general weakness, anemia, gum disease, and skin hemorrhages. The effectiveness of ascorbic acid as a food additive depends on its oxidation to dehydroascorbic acid which effectively destroys ascorbic acid. Since it is so readily oxidized, it is frequently called the most unstable vitamin. Ascorbic acid may degrade via a number of different mechanisms. Anaerobic and aerobic pathways have been identified; but when oxygen is present, oxidative degradation predominates. Factors that may influence the rate of ascorbic acid degradation include temperature, salt and sugar concentration, pH, oxygen concentration, metal catalysts, and enzymes. Apparatus Test tubes, beakers (20 and 250 mL), burets, pipets (1,5 and 10 mL), Erlenmeyer flasks (50 mL), graduated cylinders (10 and 50 mL), hot plate, boiling beads, pH meter, water bath. Materials Ascorbic acid solution (0.5 and 10 mg/mL), oxalic acid solution (0.25 M), 2,6-dichloroindophenol (dye) solution, cupric sulphate, (CuSO4.5H2O) solution (10 g/100 mL), glycine buffer (0.1 M, pH 2), carbonate buffer (0.1 M, pH 8), HCl (1 M). Experimental Procedure Abscorbic Acid Standard Curve 9 mL of oxalic acid solution and 1 mL of 1.0 M HCl was transferred to each of four Erlenmeyer flask. 0.5, 1.0, 1.5 and 2.0 mL of ascorbic acid solution (0.5 mg/mL) was added to each respectively. Each flask rapidly with dye solution was titrate until a light but distinct rose pink colour persists for at least 5 s. A volume o fdye versus miligrams of ascorbic acid was plotted. Effects of Temperature, pH and Cu2+ on Ascorbic Acid Stability 10 mL (duplicate) was prepared of each of the following solution Ascorbic acid in glycine buffer Ascorbic acid in carbonate buffer Ascorbic acid in glycine buffer + CuSO4 Ascorbic acid in carbonate buffer + CuSO4 1 mL of ascorbic acid (10 mg/mL), 0.5 mL of CuSO4 and sufficient buffer was added to bring the total volume to 10 mL and well mixed. The pH was recorded for each solution. They was cover and capped loosely and transfer to a boiling water bath. It was boiled for 15 minutes and cooled. Titration was done. Results: Table 1 : Volume of dye vs miligrams of ascorbic acid Ascorbic acid (0.5 mg/mL) Ascorbic acid in mg Volume of dichloroindophenol used (mL) 0.5 0.25 30.4 1.0 0.5 57.1 1.5 0.75 82.7 2.0 1.0 114.1 Table 2: pH value of each solution Solution pH value 1st set 2nd set Ascorbic acid + glycine 2.06 2.09 Ascorbic acid + carbonate 7.24 7.27 Ascorbic acid + glycine + CuSO4 1.98 2.00 Ascorbic acid + carbonate + CuSO4 6.17 6.22 Table 3: Volume of dye vs different solutions Solution Volume of dichloroindophenol used (mL) Ascorbic acid + glycine 5.8 Ascorbic acid + carbonate 3.3 Ascorbic acid + glycine + CuSO4 2.6 Ascorbic acid + carbonate + CuSO4 1.6 Calculation Average amount of ascorbic acid to titrate with dichloroindophenol in 1 mL Y = 113.21x 1 = 113.21x X = 0.0088 mg 1 mL of dichloroindophenol is required to titrate with 0.0088 mg of ascorbic acid Total volume of ascorbic acid solution = 10 mL Ascorbic acid + glycine solution required 5.8 mL of dichloroindophenol: 0.0088 mg X 5.8 = 0.05104 mg Concentration of ascorbic acid = 0.005104 mg/mL Ascorbic acid + carbonate required 3.3 mL of dichloroindophenol: 0.0088 mg X 3.3 = 0.02904 mg Concentration of ascorbic acid= 0.0029 mg/mL Ascorbic acid + glycine + CuSO4 required 2.6 mL of dichloroindophenol: 0.0088 mg X 2.6= 0.02288 mg Concentration of ascorbic acid = 0.002288 mg/mL Ascorbic acid + carbonate + CuSO4 required 1.6 mL of dichloroindophenol: 0.0088 mg X 1.6= 0.01408 mg/mL Concentration of ascorbic acid = 0.001408 mg/mL Discussion In this experiment, redox iodometric titration assay was used to determine the amount of concentration of ascorbic acid in each buffer solution. CuSO4 act as the oxidizing reagent in the reaction. Firstly, the dichloroindophenol act as the blue dye will oxidized the ascorbic acid when titration begin. The ascorbic acid will be oxidized into another form which is called dehydroascorbic acid. The following figure shows the equation of redox reaction of ascorbic acid and converted to dehydroascorbic acid in the titration. In acid condition, the blue dye will turn the solution into pinkish colour, if the ascorbic acid is present, it will reduce the solution back into colourless compound. The higher the concentration of ascorbic acid, the more dichloroindophenol is needed to oxidize it. Until the titration end point is reached, a persist pink colour solution will be obtained. This indicates that the availability of ascorbic acid has used up for reduction and being oxidized quantitavely by dichloroindophenol. Therefore, from the result in part A standard curve calibration, a straight linear line was achieved. The 2.0 mL of ascorbic acid solution (0.5 mg/mL) required a huge amount of dichloroindophenol to neutralize it. From the result obtained, the ascorbic acid-glycine solution tend to have higher concentration of ascorbic acid. Meanwhile in ascorbic acid-carbonate solution has a lower concentration of ascorbic acid. This might due to in alkaline condition it will be more easily to oxidized into dehydroascorbic acid. In alkaline condition, the O2 will act as the oxidant to breakdown the ascorbic acid and destabilize it. Therefore, a slightly acidic pH, the antioxidant properties of ascorbic acid can be maintained. Moreover, in the presence of CuSO4 will degrade the ascorbic acid easily as CuSO4 is a strong oxidizing agent. Cu2+ will catalaze the oxidation and heating also will increase the rate of oxidation. However, at a slight acidic pH such as in citrus juice, the vitamin is more stable. Besides, thermal treatment to the ascorbic acid can degrade and destruct the antioxidant properties of the structure. In boiling water bath, most of the ascorbic acid are believed to be degraded. Therefore, the amount of the concentration of ascorbic acid are found to be lower than the beginning of the experiment. Conclusion The higher the concentration of ascorbic acid in a solution, the more amount of dichloroindophenol are required to neutralized it. In a very acidic condition, it will degrade the ascorbic acid faster. However in a neutral or alkaline condition in the presence of air, the ascorbic acid will oxidized fast due to the O2 which is an oxidant. High temperature can degrade the antioxidant properties of the vitamin C. References http://www.nlm.nih.gov/medlineplus/ency/article/000355.htm http://chemistry.about.com/od/demonstrationsexperiments/ss/vitctitration_4.htm http://www.sussexvt.k12.de.us/science/Textbook/LIM_LowRes_Unsecured/NCInv13D.pdf Questions Explain the difference in the results between the ascorbic acid-glycine and the ascorbic acid-carbonate buffers, and the effect of pH on ascorbic acid. The ascorbic acid-glycine solution tend to have higher concentration of ascorbic acid. Meanwhile in ascorbic acid-carbonate solution has a lower concentration of ascorbic acid. This might due to in alkaline condition it will be more easily to oxidized into dehydroascorbic acid. In alkaline condition, the O2 will act as the oxidant to breakdown the ascorbic acid and destabilize it. Therefore, a slightly acidic pH, the antioxidant properties of ascorbic acid can be maintained. Explain the difference in the results between ascorbic acid-glycine buffer and the ascorbic acid-glycine buffer with CuSO4; between ascorbic acid-carbonate buffer and the ascorbic acid-carbonate buffer with CuSO4 model systems. The presence of metal ions such as copper and iron increase the rate of oxidation of ascorbic acid. CuSO4 is strong oxidizing agent. Ascorbic acid form complex with metal ions and reduce metal ion into metal. Therefore, the addition of CuSO4 has lowered the amount of dichloroindophenol which required to titrate with the ascorbic acid solution.

Levis Dockers Marketing :: Business Marketing

Dockers: Creating a Sub-brand Report 1. How would you characterize Levi ´s branding strategy in general? Levi’s is a brand recognizable in the whole wide world. There is no person who wouldn’t be able to associate correctly the Name with the product. LS&Co has managed to create something timeless, just like their classical 501 blue jeans. Although their branding message was changing slightly during the time, they kept core values and traditions untouched. Comfort, uniqueness, quality and emotional impact – these were always the main associations with the brand. However, other features were being emphasized as time was going by. First connotations were simple: "jeans are tough and rugged as men who wear them". This image of a 100% man was even strengthened after western movies appeared. Soon jeans, and so Levi’s brand which in people’s mind turned to be their synonymous, became a symbol of freedom, adventure and independence. In this moment, managers of LS&Co decided to expand the brand. Even though there where various new cloths introduced to the market ; 501 jeans remained their top-selling product. It was their new brand strategy to "offer products for every life style", which turned to be a fiasco. Not only it didn’t bring expected results, what is more, this to big diversification caused drops in sales. It was so decided to come back to the core product and it’s image. To strengthen the Levi’s position on a market, their launched a new campaign which emphasizes emotional connection between jeans and theirs owner. To wear 501 it is to be yourself – they said. Company also took the advantage of changes that started to appear according to the dress code at work place. In that times company accentuated 100% cotton in Levi’s jeans, as â€Å"baby boomer† who grew up were seeking for natural fibers. Now Levi’s brand is supposed to be seen as â€Å"a style for every story† – again emotional impact emphasized. But as we can see, although they stressed different features in different periods of time, LS&Co maintained core values which they stuck in people’s mind – quality, comfort, uniqueness and emotional impact. 2. Analyze the Dockers ´communication strategy at the time of the launch. How did it fit in with Levi ´s advertising efforts? How did it contribute to brand equity? Dokers brand was introduced by Levi’s to contrast the change that was happening to blue jeans buyers.

Cameron’s The Terminator and Atwood’s The Handmaid’s Tale as Responses to Neo-conservatism :: Movie Film Essays

From abortion to pornography, the â€Å"war on drugs† to the end of the Cold War, the 1980s played host to considerable controversy; amidst such political uneasiness, then, it seems that Reagan Era rejuvenated middle-America’s latent conservatism. This return to the traditional Puritan values of the â€Å"nuclear family† also sponsored heightened State intervention and policing of the private sphere, thereby buttressing cultural myths of the dangerous, unknown â€Å"Other†. As such a fear of the Other was socially perpetuated, it seemed the responsibility of liberal-minded skeptics to note such propaganda as an alarming preparation for totalitarianism. Many cultural texts from the period, such as James Cameron’s 1984 science-fiction film, â€Å"The Terminator†, and Margaret Atwood’s 1986 feminist predictive-text, â€Å"The Handmaid’s Tale†, used this opportunity to illustrate the drastic outcomes of a society founded on such mass ignorance. Following in the tradition of â€Å"dystopian†, or anti-utopian, fiction, both texts use a depiction of a â€Å"perfect† future world in order to isolate, exaggerate and expose certain problematic social trends. While not intended as realistic or plausible predictions, these dystopian texts seek to expose extremist attitudes (such as radical conservatism, religiosity, or technological reliance) as fundamentally threatening to human nature and individualism. Dystopia, then, can be understood as a locale for the constant impediment of human freedom, maintained by a regime’s oppressive control of technology, gender and ideology. What makes this fictional society so fascinating, however, is its cunning transformation from utopia to dystopia, or from Heaven to Hell; each of these corrupt worlds is originally presented as a safer, more stable and efficient alternative to contemporary society. Atwood’s tale, for example, presents a portrait of a society, Gilead, which is superficially ideal: it is free of (visible) violence, hatred or suffering. Yet this apparent perfection comes with sacrifice, for all aspects of the population are controlled: social class and intellectual ability are all carefully regulated, with stability maintained at all costs. Similarly, Cameron’s â€Å"Terminator† presents members of modern-day (circa 1984) Los Angeles in a beneficial symbiotic relationship with machinery: as technology improves daily life for humans, so too do humans improve technology. Yet this techno-friendly society based on social alliance is jaded once the machines begin to overpower and out-wit humans; here the oppressive regime that threatens humanity is technology itself. In both texts it seems clear that both technological advancement and control are imperative to the succession of an autocratic state. And as the audience is always kept keenly aware of the dangers that homogeneity poses to the quality of life, these dystopian texts question whether technology necessitates a sacrifice of human individuality.

Factors that affect the rate at which Sodium Thiosulfate (Na2S2O3) reac

I am to investigate the factors that affect the rate at which Sodium Thiosulfate (Na2S2O3) reacts with Hydrochloric Acid (HCl). When sodium thiosulfate is mixed with hydrochloric acid, a reaction takes place, leading to a precipitate of sulphur being formed. This turns the solution cloudy. I shall use this clouding to investigate a factor that affects the rate of reaction, the factor being temperature. To do this, I shall react Sodium Thiosulfate with Hydrochloric Acid at a range of temperatures, between 20 °C and 40 °C, at 5 °C intervals, leading to 5 results. The experiment shall be carried out twice, to give accuracy, and allowing me to check for agreement between results. I predict that as the temperature that the reaction takes place at increases, the less time it will take for the reaction to take place and for the solution to cloud. My prediction is based on the collision theory, which says that  · Reacting species must hit together  · Species must hit together with more than the activation energy needed Increasing the temperature of the atoms taking part makes them move more and faster, enabling more collisions to take place, speeding up the reaction. The added heat energy also allows more collisions to have the required activation energy, again, speeding up the reaction. In order to make this experiment a fair test, I changed only one input variable, the temperature. I kept the amount and concentration of the liquids the same (20m...

Human Lifespan and Development: The Nature of Children Essay

Philosophical ideas about the development of children arose from old ideas about human nature and history. Many of the philosophers who proposed philosophical ideas about childhood development are considered either nativists or maturationists. The view of nativists is that behavior is innate and is strongly affected by the genes. Maturationists also believe that genes influence behavior, but the behavior grows to maturity because it is under the control of genes. This paper intends to define, as well as, discuss two different philosophical views, which, historically, have been held regarding the nature of psychological development of children. It will then provide a section that compares those historical views with the current conception about the development in children. A conclusion will sum up the discussion. One philosophical view about the development of children was proposed by Stanley Hall (1844-1924). In addition to contributing to philosophical views about childhood developm ent, Hall is the founder of the American Psychological Association and was the first Ph. D. in Psychology. He came up with his view using the questionnaire method, which involved asking people about their lives. Darwin influenced him through the principle that ontogeny recapitulates phylogeny in which ontogeny means an individual’s development while phylogeny means the evolution of species. In that regard, Hall proposed the following developmental stages. The first is infancy (0-4 years), which he named the animal phase because the child demonstrates behaviors that are closely related to those of animals courtesy of having a blank mind. He referred to the second stage (Age 4-8 years) as the hunting and fishing cultures. The third stage (age 8-12 years) is the savage and primitive (or tribal) human cultures. The fourth stage (age 12-25 years) is the eighteenth century idealism. The fifth and last stage (age 25 and above) is the contemporary civilization stage. Stanley Hall’s philosophy on child rearing is that parents do not have to worry about the bad behavior of their child ren because they will outgrow it, which is consistent with maturationist theory (MacDonald, n.d.). Another Philosopher, John Dewey (1859-1952), believed that people could project the society that they want. He wanted schools to be places where children can grow, as well as, carry intelligence to social democracy. He also believed democracy and science demand one another because the most objective means of governance is democracy and the most democratic means of knowing is science. In that regard, he promoted democracy and science as ideal ends for the society’s progress, as well as, child’s individual development. For Dewey, the values that are endemic to the concept of development lie in socially agreed-upon values rather than natural law. Thus, he maintained that development for an individual and the society is a function of socially acknowledged values. According to him, objective thinking and democratic governance were the best guarantees of a just, good, and experimenting society. He based his social and developmental psychology upon the understanding of people with regard to their cultural circumstances. In essence, culture is a developmental mechanism. This concept of development situates development in a social context, as well as, understands development as being incumbent upon social practices and culturally valued goals (Cahan, 2008). Despite there being many philosophical views about the development of children in history, very few views have been integrated in the current child development concept. This is because, with time, more reliable, and valid concepts emerged, which explained the development of children more effectively. There are three main philosophical views, which the current concept about the development of children integrates, namely, the Waldorf education, the Montessori methods (programs), and the Reggio Emilia method. In that regard, the current concept of childhood development differs from the previous two in the following ways. First, Stanley Hall’s view emphasizes on the influence of genetics on the behavior of individuals whereas the current concept providing an environmental that encourages desirable development through direction and guidance of children. The current concept considers genes to be having minimal effect on the psychological development of a child. In essence, Stanley Hall’s view emphasizes on the nature while the current concept emphasizes on nurture (Edwards, 2002). The current developmental philosophy differs from John Dewey’s philosophy in the sense that Dewey’s view emphasizes on science and democracy, whereas the current philosophy does no t. However, the current philosophy acknowledges science, but involves parents and teachers in making decisions about developmental aspects of their children rather than involving democracy. This is because the children are too young and less informed about decision-making; thus, they need the help of superiors who mind them to help in making decisions. The parents and teachers play a significant role in decision-making until the child is old enough to make decisions accordingly. The current philosophy requires the exposure of children to different educational and developmental aspects so that they can respond and engage in the aspects, which they find most appealing to them with regard to individual differences. This is not the case for the other two philosophical views discussed in this paper, which disregard this developmental aspect (Edwards, 2002). In conclusion, there are many philosophical views about the development of children in history. Most of these views are not relevant because the concept they provided was narrow and ineffective. Examples of such views include the Stanley Hall’s and John Dewey’s views, among others. The three philosophical views that the current childhood developmental concept considers include the Montessori programs, the Reggio Emilia method, and the Waldorf education. The current concept differs from the previous ones with regard to the scope of developmental aspects, with the previous ones being narrow-focused than the ones integrated in the current philosophical view, among other differences. References Cahan E. D. (2008). Child Development, History of the Concept of. Encyclopedia of Children and Childhood in History and Society. Advameg Inc., The Gale Group Edwards C. P. (2002). Three Approaches from Europe: Waldorf, Montessori, and Reggio Emilia, Early Childhood Research and Practice, Volume 4, Number 1. Lincoln, NE, Department of Family and Consumer Sciences, University of Nebraska-Lincoln MacDonald K. (n.d.). Historical Figures in Development Psychology. Long Beach, CA, Department of Psychology, CSU-Long Beach

Videocon Dth

de radiation patternity contributevas VIDEOCON DTH 2011 GROUP 1 MAUNIL RITU ROHAN SHOIB SIDDHARTH VARSHA 10/25/2011 TABLE OF CONTENTS Contents commemo wander inventorying2 HISTORY2 PORTFOLIO OF VIDEOCON PRODUCTS3 fire provoker ELEMENTS FOR DTH4 VIDEOCON DTH PRICING, mart AND DISTRIBUTION6 target EXPLORATORY10 client noesis10 SOURCES OF BRAND EQUITY15 CBBE FOR DTH17 BRAND POSITIONING19 fuel pod AND POP19 THREATS TO BRAND EQUITY21 RECOMMENDATIONS TO SUSTAIN BRAND EQUITY21 BRAND INVENTORY HISTORYVideocon, arrangeed in 1985 by Nandlal Madhavlal Dhoot, is an Indian multinational with business into consumer electronics, mobile ph matchlesss, oil and gas, colour bear witness glass tube-shaped structure, telecommunications and DTH. Having interests to blow a fuse either over the world, Videocon has not alone 17 manu incidenturing plants in India just now similarly has extended its stake into countries such as China, Italy, Mexico etc. It is too the third largestpicture tu bemanu pointurer in the world.Videocon started with manufacturing telly fates and washing machines in India and eventu each(prenominal)y in 1990s un nerveed into manufacturing other consumer electronics and appliances including glass shells for CRT. at one clip the biggest moves for Videocon was on July 7, 2005, when it acquired the entire stake of Electrolux India and Thompson CPT. It was in the resembling year that Videocon took over Hyundai Electronics. As they progressed and expanded into parvenu-fashionedly businesses, Videocon moved into the DTH attend to in July 2009 under the soft touch reveal as Videocon d2h.DTH ope come in had already started to r separately its presence in the Indian mart with the launch of Dish TV by Essel Groups Zee Entertainment Enterprises back in 2004, that was soon followed by Tata Sky, Airtel Digital Tv and Reliances BIG TV to hear a few. Even though Videocon did not break the basic mover advantage, they soon strengthened up the run and in Oct 2009, Videocon d2h was awarded as the 4th virtually Successful trade name launched in 2009 by score bowler Survey done by telephone line Standard.The twirlings soon were fall apartd with the introduction of transmit videodisks in Nov 2009 and further the 3D versions of all set top boxes in demonstrate 2011. They besides offeredliquid crystal display& TVs with built-inDTH beamreceiver, which was relatively a rude(a) supposition unlike the other players who provided only the set top box. By Feb 2010, they grew big and achieved tear apart India Operations. PORTFOLIO OF VIDEOCON PRODUCTS The Group Videocon is worth around US$ 4. billion and its commemorate portfolio and partners include- AKAI Electrolux Kelvinator Kenstar Toshiba Sansui Hyundai Electronics *In the progress to of Marketing Operation and Distribution discernment signed The Videocon crossings earn been segregated found on the interests of the company and includes- * Consumer elect ronics and appliances * Mobile phones * cover and gas * Colour picture tube glass * Telecommunications * DTH operate The Videocon d2h crossings portfolio includes- orbiter HD box beam HD DVR beam HD box (3D) Satellite DVD Satellite LCD Features * arial mosaic (12 PIP) Genre unused * Favourites * Multilingual line of products Guide * Preview Screen (Full Guide) * entropy Bar * Tickers * Active Services operate Active ( Darshan, State, Channel & East) * Full HD turn in Quality (1080i) * 5 x quantify Digital Quality double * HDD with child(p) High exposition Digital break * 169 Wide aspect Ratio * Record upto 200 hours * thick motion sustain * High Definition Satellite Box * Full HD Picture Quality (1080i) * 5 x propagation Digital Quality Picture * HDD pass * 169 Wide spirit at Ratio * USB Port * Active medication Space * Multiple Tickers * d2h Movies * Co-axial Digital audio Output * Smart Power go for * DTH enabled Satellite DVD * USB Port * multimedia Card Port * DVD / MP3 / VCD / SVCD / ACD / KODAK * DiVX / MPEG-4 matched * Power Resume * Inbuilt D2H * UV Glossy Look * HD Ready * 2000001 Contrast Ratio * MPEG4 & DVB S2 Technology * Tickers * brawniness Meter * Capture Logo big bucks base on zone and transmit base on zone establish on zone and channels Based on channels - Offers uncommitted - Available - -Warranty manner time bread and butter time Life time Life time - worth Rs. 1390/- Rs. 3990/- Rs. 1690/- Rs. 2690/- Varies with screen sizing BRAND ELEMENTS FOR DTH Ab come on 3 old age ago, the Videocon group, with great fanfargon in Los Angeles, launched their saucy logo to jump come to the fore a to a greater extent modern look that gave a present-day(a) feel. The logo was unveiled by no(prenominal) other than Videocon spot ambassador Shahrukh Khan. The refreshful logo is found on the consumer-establish woo of the imperfection and its positioning is hypothetical to be ne arr to the consumers heart twain in terms of its ideals and philosophies, as rise as its servicing characteristics. The blur make-over is aimed at teenage consumers who shake off a new international mind-set. downstairs argon the new and old logos and the launch pictures bankers bill how the new logo indicates green and liquid. The message from Videocon is that it is ready to get commensurate to the changes in the coming times. The logo was brought to carriage by the deuce characters Chouw and Mouw which represent the 2 parts of the V of the logo. Both the characters establish certain personality traits based on their physical attributes. A series of pithy videos of these deuce characters was presented to promote the new place image. Although a trade good concept, it empennage be surmised the new mascots failed to connect with the audience and did not generate enough chump abandon.Videocon DTH name has the advantage that the filth name is some the category name of the strike off (direct to home) . Hence, in that sense, Videocon has played a master shock in increasing the salience of the snitch. The jab line rhymes well leave Hai, even up Hai and gives a meaning to the shop and should overhaul in readying of the marque mantra. The readiness of the logo can be interpret as the button of your TV impertinent which is further a source of brand association. DTH has chosen Abhishek Bachchan as its brand ambassador, looking at his clean image and family appreciates. Below is the logo and copy of the DTH brand VIDEOCON DTH PRICING, MARKETING AND DISTRIBUTIONVideocon launched its Direct-to-Home services after a round of other companies had already do their presence in the Indian trade however, ever since they launched their services they markd themselves by mettlesomelighting that they were only one to offer the guests crosswise India the worlds prototypic Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box (STB). On one of the make Mr. Anil Khera, CEO, Bharat Business Channel Ltd. (BBCL) said, We ar glad to introduce our transmit set roughly of products and services. We be the la mental test entrant in the DTH category in India, but for sure not the same as others. We be creating a new category of Satellite Products. Our exclusive line of Satellite lam of products is sure to catch the eye of immediatelys consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers. The grocery segmentation for Videocon d2h in the outgrowth place cogitateed on women who ar unbendable viewers and engage in day-to-day soaps. In other cases, they also focus on women intend to learn English as an added feature of DTH service. Videocon also concentrated on children by providing games, dictionary, discovery videos, particular(a)ly inbuilt Math, Science and Social exercises etc, maculation older group of guests are offered special ser vices such as videos of deities and programs with ethnical and religious depicted object. Hence, this foodstuffing system pore on product the early P of tradeing mix. Videocon d2h, considered worlds first satellite television receiver product introduced with the more or less advanced DTH Services, has a pan-India presence.Videocon d2h was first launched in the Punjab foodstuff, followed by a phase wise launch crossways various regions. Today, it is visible(prenominal) in almost all cities of India and bragging(a) to a position where acquiring a connection is not a deterrent. Thus, Videocon has successfully leveraged the use of place- the second P of marketing mix. Videocon d2h employs special marketing strategies for promotion and gross sales of its product. The steps under outline their strategies- * Advertisements with the brand ambassadors (Secondary associations) The main reason lies in the fact that film stars and celebrities add the quotient of fun and fun to these services.Abhishek Bachchan was roped in to become the face of Videocon d2h and feature across all Videocon d2h brand and productcommunicationsincluding publicizings on TV, print, outdoor, radio. Videocon invested Rs 1billion to promote the brand and with time, Abhishek was instrumental in communicating the benefits to consumers across the country. * Packages form the other component of the promotion and sales that may come as discounts, offers or regional removes to suit the guests. Videocon has performed a node categorization based on the necessarily and has customized various ringingages suit their reckon preferences, location and tenure for which the customers want to buy.In A-La-Carte services, customers are given the plectron to send off their own refugee campage either by choosing individual channels or by combining two or to a greater extent existing demandages. The next marketing mix, charge played a part to accession their market portion. When Videocon launched the set up boxed-in(a) for its DTH services, the market already had big players. Thus, it was natural for them to use competitive pricing to place the market and push volumes, acquire market distribute and induce itself as an option for the customers to buy the service. Therefore, set-top boxes were cheaper than the ones available in the market and pricing became an important strategy with Videocon across all its product lines.With contact to Thomson technology, Videocon d2h has true a patented hardware and CAS system and this seem to work for them by thinning set-top boxes prices by half. The D2H prices were lower than its competitors such as Airtel and Tata sky as seen in the table. DTH encase NO OF CHANNELS COST PER month COST PER CHANNEL Dish TV Titanium cram 193 332. 5 1. 722797927 small fry pack 190 165 0. 868421053 platinum Shine Pack+1 handsome top up190 312 - Gold 165 210 1. 272727273 notes one hundred forty-five one hundred twenty-five 0. 8620 68966 South platinum 190 312 1. 642105263 South Gold one hundred fifty-five 190 1. 225806452 South ash grey 145 125 0. 862068966D2h Gold pack 125 150 1. 2 Diamond pack 165 275 1. 666666667 Airtel Super value cx 127 1. 154545455 New value 118 160 1. 355932203 miserliness 155 221 1. 425806452 Mega 177 304 1. 717514124 Ultra 184 364 1. 97826087 BIG TV rate pack 81 90+ Taxes 1. 111111 + Taxes Bronze pack 111 135+ Taxes 1. 216216 + Taxes Silver pack 123 180+Taxes 1. 463414 + Taxes Gold pack 138 225+Taxes 1. 630434 + Taxes Diamond pack 152 270+Taxes 1. 776315 + Taxes Platinum pack 156 315+Taxes 2. 019230 + Taxes TATA SKY Super Hit pack 63 160 2. 53968254 Super honour pack 103 200 1. 941747573 Super Value Kids pack 104 225 2. 163461538 Super Saver pack 124 275 2. 217741935 Distribution Companies such as Videocon feature a strong diffusion and monger network in India with presence in almost all cities. muchover, Videocon has leveraged its tie up with channel partners , which are hard to break, in order to better penetrate the market and reach customers. * Videocon connected with Tech Mahindra as their IT partners and IBM to provide an excellent technology infrastructure. * Videocons, media fort Bharat Business Channeland its partners offer ascendible Conditional Access system (CAS) that protects content conveyed over cable networks. With 75,000+ Distributor/ principal/Sub-dealer base, Videocon provides the best regional content. * Channel partners have enabled Videocon to offer bulk services (value added services/active services/products) and decrease the distribution costs. The above points poses a major little terror in front of the new entrant as Videocon d2h already serves with the channels and the newentrantwillhaveto expectthechannelsto accept its product done high margins, promotional allowances,better mentionfacilitiesandadvertising support, which will reduce the profits. Thus, Videocon d2h do its a cost advantage as compared to ne w entrants. BRAND EXPLORATORYCUSTOMER KNOWLEDGE DTH market in India is bewildering rapidly. This is estimated to grow at a rapid rate of 24%. With the government of our country decision making on digitizing the whole cable network, the authority for growth is really enormous. To tap this maturation market, corporate giants across the country are making their presence felt in this growing DTH segment. While in most countries across the world, only 2 or 3 DTH operators operate, in India there are 6 DTH operators. The competition is really gravelly and they are biting off each others market share for growth at this moment. But the fact to be noticed here is that the customer is the ultimate beneficiary.Find below the market share of the Indian DTH operators as on July 2011 DTH operator Launched in Market take Subscribers Dish TV Jun-05 31% 11000000 Airtel Nov-08 17% 5600000 TATA Sky Sep-06 19% 6000000 Sun Direct Mar-08 16% 5500000 volumed TV Sep-08 9% 3600000 Videocon DTH Apr-0 9 8% 3000000 Videocon was the last player to foray into the market with its Value for Money propose of its DTH. As already shown in the break before, Videocon DTH provides the best Value for Money across various entry packs. A synopsis of the comparison across various DTH operators is shown below (Source www. indiabroadband. com) VIDEOCON D2H Growth Videocon D2H is growing rapidly. It is estimated to outpace Big TV in the following year.Videocon D2H is also the most successful brand in the last quarter. The growth of its brand is distinctly visible. Videocon d2h acquired 7. 47 lakh subscribers in the first quarter of FY 2011, which is more than its competitors. Rapid advertisement drop downs is also planned for this purpose. Rs 800million is the al serve upted calculate for ad-spends for 2012-13. They hope to increase their market share to 11% by the end of this year. Videocons unassailableial in this emerging market can be tapped by this strategy only. The general BDI/CDI m atrix indicates the following syndicate Development CDI0. 027 BDI 0. 0028 HIGH average depression distinguish Development HIGH MEDIUM Market Leader PositionsStronger base from which to build share LOW Position of Videocon represent of Obtaining Initial awareness and trial is high The ad spending of Videocon is therefore warrant as indicated by its BDI/CDI matrix. This is strengthened by the fact that Videocon has very less good will with jimmy to the total Assets it possess. This contributes to clean 0. 0015% of the total assets and has been in a line of descent as indicated by the graph below. With this at the background, it was also intended to carry out a study to determine what actors go the purchasing and recommending power of the user. The study was conducted based on reviews obtained from www. mouthshutreview. com.The data indicated the presence of two important variables. The significance of the same was tested. The two variables are * Price and features( including Service) * Advertisement Based on these factors two hypotheses were formulated. These were subjected to statistical test based upon the data obtained from 30 reviewers. The variables had portentous amount of co-relation between them and were identified as two important factors. The hypotheses based on these factors are Hypotheses H1 Sale of Videocon D2H does not await upon Price and features offered Rejected H2 Sale of Videocon D2H is not influenced by advertisement Accepted descriptive Statistics N Minimum Maximum close Std.Deviation Movie 31 1 5 2. 87 1. 648 Quality of uncover 31 1 5 3. 42 1. 544 Service 31 1 5 3. 29 1. 553 Interactive services 31 1 5 2. 81 1. 662 Price 31 1 5 2. 97 1. 169 Advertisement 31 1 4 2. 29 . 902 Valid N (listwise) 31 Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) 3. 065 . 169 18. 111 . 000 REGR factor score 1 for analysis 1 . 911 . 172 . 706 5. 294 . 000 REGR fa ctor score 2 for analysis 1 . 070 . 172 . 054 . 404 . 689 a. Dependent Variable good word MEASURING BRAND STRENGTH 1.This project has measured the notice strength with respect to its overall sales testimony provided by the users across the country. 2. The Score for recommendation depends on Price and features and does not depend upon advertisement spends. 3. The co-efficient indicate the fact that with a 0. 911 social unit increase in price and features provided the brand strength in terms of its recommendation power increases by 1 unit. SOURCES OF BRAND EQUITY Videocon D2H tries to derive its brand uprightness from the following sources * Logo * Corporate * post * tick off Ambassadors * mark off elements * Revamped Videocon logo * Brand * Characters Chau and Maou * Punch line * Technology MPEG-4The two major sources of brand equity are brand awareness and brand image. Brand awareness further consists of brand recall and brand recognition. Based on our interviews, we found t hat D2H fares poorly on these dimensions, as respondents failed to affirm prior exposure to the brand. Especially a want the brand recall dimension, D2H fares poorly as given the product category of satellite television, respondents failed to recall the brand. It can be thereof said that Videocon marketers failed to establish the brand pommel in the memory of the consumers and indeed failed to create a brand association. A coercive brand image happens when strong, booming and unequaled associations are created in the memory.Strong and favorable associations have already been created in the minds, cod to the secondary association of the corporate brand Videocon. However, the uniqueness association is still evolving. In an attempt to achieve this, D2H has managed to score a few points when it has tried to offer the LCD TVs with built-in set top boxes. D2H has a issuance of attributes that it competitors do not. D2H offers a across-the-board range of regional channels. Howev er, it is not cashing in on these brand attributes. It needs to be found out if consumers derive brand benefits out of these attributes. It may be the case that a large no. of regional channels are available but consumers attach no importance to them and hence derive no brand benefit.CBBE FOR DTH Shown above, is the Consumer based brand equity mannequin theorized by branding Guru Kevin Keller. This model says that consumer based brand equity happens when consumers provide a derivative response to marketing activities of the brand, and talks roughly how consumer knowledge affects their response to those marketing activities delinquent to the brand equity. The base of the pyramid model talks about Brand salience. Salience is the measure of how frequently the brand is evoked under various situations. We believe that the brand has a low salience in general repayable to the fact that it is a young brand has not got enough time to build brand equity.Also, it seems that the marketin g spend by competitors is much bigger in terms of above the line communication. Albeit, one can say, that the name Videocon itself is a potent cue for brand recall. Brand exploit is what the firm tells customers about the brand in their communications. So this will mean how the brand will perform, what features it will provide, and how the customer can benefit from its use. Brand accomplishment includes dimensions that differentiate the brand. D2H differentiates itself by offer more regional channels, more total channels and bundled services as shown above in the pyramid. Brand imagery includes the way in which the brand attempts to meet the customers mental needs.It is the way people think about the brand abstractly. The different intangibles that are abstract and can be linked to a brand are user profiles, personality, values, history, inheritance and experiences. Videocon has a long history in India as one of the pioneers in consumer electronics and D2H builds on this brand i magery. Also, the corporate brand Videocon stands for slightly reliable product tone of voice for the spate market. The imagery that D2H has built includes entertainment variety, lot of consumer options, easy pay and channel flexibility. Brand judgment is formed by lay together all of the brand images and performance associations. The 4 judgments where D2H rates are as followsQuality Consumer may view Videocon as a fairly good quality brand which can bring all the values of its parent brand combine with reliability and efficient service. Credibility Consumers rate Videocon low in terms of comprehend expertise and this can be due to the presence of several international giants. However, in the D2H segment, the perceived quality will close to be the same for all competitors. experimental condition Customers rate Videocon fairly high in terms of its inclusion in their attachment set. They will consider the brand to be relevant because strong and favorable associations have be en created by the brand. Brand livelinesss are customers emotional reactions and responses to the brand.D2H, through its ad campaigns has generated the feelings that it is sort of the pioneer in offering the LCD with the built in set-top-box in India. Also, its campaigns generate a feeling that it is a technology intensive brand apply all the latest technologies like MPEG-4 and so on. The Direct Hai, correct Hai campaign generates the feeling that direct satellite technology is the best technology for the consumer. BRAND POSITIONING POD AND POP Points of difference are attributes or benefits that customers strongly associate with a brand, positively view it and believe they cannot find to the same extent with a competitive brand (Keller, Parameswaran, Jacob, 2011). D2H has set up a number of schemes and attributes to differentiate itself from its competitors.D2H has the following PODs * TVs with built in STBs * More regional channels than competitors * More HD channels * Claim to be the first industry player to introduce 3D TV * User friendly payment system * Leverages the brand equity of Videocon and its experience with consumer business The HD DVR offered by D2H is the first in the industry and instantly differentiates it from its competitors. With a lot of hype being created about HDTV, D2H can set up an ideal program that can be leveraged to extract benefits out of other HD offerings. Young urban consumers love life to make transactions online and this will also help D2H in eliminating its fixed costs.The online payment system will further differentiate D2H on the convenience dimension. Points of parity are not unique to one brand but may be share with other brands. (Keller, Parameswaran, Jacob, 2011). Category points of parity are necessary but not commensurate conditions for positioning. Competitive points of parity negate competitors points of differences. Especially, during product line extensions, it is critical that ideal POPs be clearly estab lished to gain customer credibility and trust. Videocon sure has a long drawn consumer electronics background but it needs to create sufficient points of parity to win over the consumer that it is a serious player in the D2H industry.The POPs are as follows * A generic wine Direct to home satellite television provider * Satisfies all the basic needs of a DTH provider * Provides options in the form of packages, products, services * Strong network of deals, service personnel and technicians * Call centers to address customer queries THREATS TO BRAND EQUITY RECOMMENDATIONS TO SUSTAIN BRAND EQUITY * Brand Architecture * Brand Hierachy * Brand Growth Strategy Bibliography 1. http//www. videocond2h. com/wsc/products. aspx 2. http//www. videocond2h. com/wsc/packages. aspx 3. http//indiandth. in/Thread-Big-CBS-Prime-hops-on-to-Videocon-d2h 4. http//www. adgully. com/marketing/abhishek-bachchan-to-endorse-videocons-d2h. html 5.